Specialized Marketing Strategies that Elevate Your Firm's Expertise and Amplify Your Reach—Positioning You as the Go-To Authority in Your Field.
I bring over 16 years of experience working with both global and local brands across diverse markets, including the UK, USA, Poland, Portugal, and beyond.
I specialize in crafting and executing comprehensive marketing strategies that are designed to deliver measurable results, drive brand growth, and create lasting impact across all channels.
With a deep understanding of analytics and marketing automation, I use data-driven insights to optimize strategies, measure performance, and ensure informed decisions that drive sustainable growth and maximize ROI.
With a proven track record in industries such as insurance, legal services, professional training, and IT & FinTech, I offer tailored marketing strategies that align with the unique challenges of each sector.
I handle every aspect of marketing, from lead generation and content creation to website development, social media management, brand strategy, and graphic design. I also leverage AI tools and advanced design software to drive impactful results.
As a lecturer in Digital Marketing at Kozminski University, the top business school in Central and Eastern Europe according to the Financial Times 2023 ranking, I bring a global perspective, offering innovative solutions tailored to your business needs.
In a world where every client interaction counts, I offer targeted, data-driven marketing solutions to help your firm stand out and scale effectively. My approach isn’t about following trends—it’s about creating measurable impact. I dive deep into understanding your clients, identifying growth opportunities, and building a foundation that strengthens your firm’s reach and reputation. Whether it’s refining your client experience, exploring new markets, or equipping your team with the skills to excel, I provide clear, actionable strategies that make a tangible difference. Let's focus on what truly drives success: meaningful connections, sustainable growth, and smart, adaptable marketing that works.
From defining a unique brand identity to creating engaging content that truly resonates with your target audience, I help establish a robust marketing foundation that not only drives your firm’s growth but also fosters lasting connections with clients.
From conducting comprehensive marketing audits to implementing tailored strategies and targeted assets, I enhance your marketing efforts to maximize effectiveness, improve engagement, and drive measurable results for your firm.
If you're looking to concentrate on a key aspect of the marketing funnel — client acquisition and retention — I provide targeted marketing campaigns designed to effectively attract new clients while implementing strategies that nurture existing relationships.
By mapping each client interaction—from initial contact to ongoing engagement—I ensure a seamless and personalized experience. This approach boosts client satisfaction, fosters loyalty, and drives referrals, helping your firm build strong, lasting relationships.
When your firm seeks to explore new client segments, I conduct in-depth research and analysis to identify potential opportunities. I provide targeted strategies and practical solutions that help you connect with specific industries or sectors, enabling you to effectively engage new clients and drive sustainable growth for your practice.
From strategic planning sessions to hands-on support in campaign execution, I equip your in-house marketing specialists with the tools, insights, and strategies they need to achieve outstanding results and effectively elevate your firm’s marketing efforts.
With extensive experience across multiple industries, I have a deep understanding of how businesses in these sectors operate.
With over 5 years of experience in the insurance industry, including roles with industry leaders such as Allianz SE and Assicurazioni Generali, I have gained a deep and nuanced understanding of how to effectively promote insurance products. My work with these globally recognized companies has provided me with valuable insights into international market trends, consumer behaviors, and the unique challenges faced by insurers.
Throughout my career, I have worked with IT solutions providers across the UK, USA, Portugal, and Poland, gaining extensive experience in a variety of business models, including SaaS, bespoke IT solutions, and industry-specific FinTech and BankTech offerings.
This diverse exposure has deepened my understanding of how these companies operate and engage with their clients, each adopting distinct approaches to product development and service delivery.
This experience has significantly broadened my perspective, enabling me to craft highly targeted marketing strategies tailored to each client's unique business model.
By leveraging my insights into these different operational frameworks, I am able to propose innovative, industry-specific marketing solutions that drive sustainable growth and maintain a competitive edge in rapidly evolving markets.
With over 4 years of experience in marketing for law firms, I’ve specialized in boosting global brand visibility, enhancing online reputations, and driving client acquisition. By leveraging tailored digital strategies—including SEO, content marketing, and social media—I’ve helped firms establish authority in the legal sector and consistently attract new clients. My approach combines industry expertise with proven marketing tactics to deliver measurable, impactful results.
One of my specialisations is also developing marketing strategies for organisational clients and corporate audiences in the professional training sector. I understand the importance and complexities of building relationships with decision-makers, crafting campaigns that establish trust, credibility, and authority, and positioning training providers as essential partners for business growth.
Effective marketing for professional services firms requires more than just planning; it demands a CLEAR, actionable approach:
C - Crafted Strategy: I understand that every firm is different. That’s why I take the time to create a tailored strategy based on your firm’s specific strengths, goals, and target clients.
L - Launch: A solid plan must be backed by strong execution. I handle the entire launch process, ensuring each step is carried out smoothly and efficiently.
E - Evaluate: I continuously monitor your campaign’s performance using real-time data to ensure it’s on track.
A - Adjustments: As your campaign evolves, I make the necessary adjustments to keep your marketing effective and aligned with your goals.
R - Reinforcement: Our work doesn’t stop once the campaign is live. I provide ongoing support to keep your marketing efforts strong and responsive to any changes in the market.
I don’t just offer well-thought-out strategies; I ensure they are implemented effectively. My approach is always customized, because I know that one-size-fits-all solutions don’t work in a modern business world.
I’ll create a custom marketing strategy using the best tools and tactics for your firm’s needs. With extensive experience across all key channels, I know their strengths and limitations inside out. This allows me to implement the right solutions that deliver real results. Some of the tools I use are listed below, though this is just a glimpse.
Every website starts with a strategy tailored to your business goals and current needs. No matter the scope, I’ll guide the entire process, ensuring your website not only looks great but also functions smoothly and supports your business objectives.
Your website needs to be easy to find and easy to use. I make sure your site ranks well on search engines by using proven SEO techniques, while also improving the way visitors navigate and interact with your site.
Managing social media takes time and effort, and I can take care of that for you. I create and post content—whether it’s text, images, or videos—that matches your brand and engages your audience.
I can help you establish a strong, clear brand identity. I will oversee all aspects of brand development, from logo design to messaging, ensuring alignment with your existing brand voice or creating a new one as necessary.
Ready to take the next step? Reach out, and let’s discuss how we can create a strategy that truly works for your business. I look forward to connecting with you.